THE (RC)² STORY:
ABOUT THE HOST:
In 2020, (RC)² was launched as a way for marketers to stay up-to-date with the most important trends and insights from the experiential marketing industry. Our mission is to introduce our community to doers and thinkers whose powerful ideas and stories will motivate you. We do this through interviews with marketing leaders who share their stories of both successes and failures.
Bob is a skilled experiential marketing professional and event producer with expertise in live and virtual channels. As a Strategic Account Manager at Swapcard, Bob focuses on strategy to develop multiyear events for association and corporate clients and transforms attendee experiences to drive business results. Prior to exclusively working on event management, Bob spent years supporting individual corporations such as Nike, Dell and Ceramic Tiles of Italy in developing and executing their experiential marketing activations for target customers. Bob graduated Magna Cum Laude from the University of Illinois at Urbana Champaign with a B.S. in Sports Management.